COTRI China Outbound Tourism Research Institute, Express Castle Limited Germany
The Chinese outbound tourism market is getting more and more segmented and diverse. The CTT China Tourism Training programme offers therefore five specialised training tracks, each of them tailor-made for the specific needs and challenges of different parts of the service chain of international travel and tourism service providers. These consist of: Hospitality, Destinations, Retail, Attractions and Transportation.
Study is self-paced, can be started at any time and worked on at participants’ leisure. The courses contain numerous professional Best Practice Examples as well as discussion forums which ensure that learning is practically-focused, interactive and engaging. The CTT programme also offers the opportunity for closed customised study groups at the corporate level for those wishing to undertake internal training.
The CTT’s Best Practice Examples constitute a cornerstone of the programme’s professional expertise offered to participants. Drawn from a wide range of high-level industry sources and spread across all five branches of the training, the programme’s Best Practice Examples utilise instructional videos, interviews, promotional material and other relevant media provided by leading global players in the field of Chinese outbound tourism. These preeminent case studies provide participants with the opportunity to gain unique insights into innovative approaches taken in working with Chinese customers, as well as the types of critical incidents they might encounter in the industry.
Accordingly, the CTT programme brings together an unparalleled level of branch-specific China outbound travel knowledge and experience, which can be immediately picked up by tourism professionals looking to acquire new relevant industry-ready skills and knowledge backed up with a verified academic certificate from a leading global university The Hong Kong Polytechnic University, SHTM School of Hotel and Tourism Management.
The participants are granted free membership of the CTT Alumni Network and the SHTM Alumni Network Association.